Research Methodology

Primary-source pricing research,
built fresh.

Pricelens conducts real pricing research for every commissioned report. We combine live web scraping, direct AI voice outreach, and analyst verification so clients receive current, primary-source intelligence — not AI estimates, recycled vendor databases, or generic market summaries.

Two-source collection model

Method 01

Live Web Scraping

Automated research tools collect pricing evidence from live market surfaces at the time each report is commissioned.

  • Retailer websites, direct-to-consumer storefronts, and competitor product pages
  • E-commerce marketplaces including Amazon, Walmart, and category-specific exchanges
  • Supplier portals, distributor catalogs, public quote sheets, and published price lists
  • Promotional offers, pack-size variants, shipping thresholds, bundle pricing, and regional availability signals

This gives clients a current view of market pricing, competitive positioning, channel strategy, and promotional pricing trends instead of a stale database export.

Method 02

AI Voice Outreach

Pricelens uses AI-powered voice outreach, supported by ElevenLabs voice technology, to contact real suppliers, wholesalers, and distributors when pricing is not publicly listed.

  • Wholesale unit pricing and negotiated tier ranges
  • Minimum order quantities, volume breaks, and private-label thresholds
  • Distributor margins, channel availability, lead times, and substitution options
  • Context that only trade contacts can provide, including whether published prices differ from quoteable rates

This gives clients intelligence that web scraping alone cannot find: the private, phone-validated commercial terms that shape real procurement decisions.

Data verification

Every claim must survive a source check.

Pricelens treats scraped data and outreach data as complementary evidence streams. Public prices show visible market behavior; supplier conversations expose the private trade terms behind that behavior. The final report reconciles both before conclusions are delivered.

QC 01

Cross-reference scraped prices against supplier-call findings to flag gaps, outliers, and hidden discount structures.

QC 02

Normalize each price to comparable units across currencies, pack sizes, geographies, and product configurations.

QC 03

Retain source notes for each material claim so analysts can trace where the evidence came from.

QC 04

Separate observed data from analyst interpretation, recommendations, or assumptions inside the final report.

QC 05

Escalate conflicting evidence for manual analyst review before it is included in client-facing conclusions.

Deliverable format

A board-ready report designed for action.

Standard turnaround is within 48 hours after the research brief is received. Each report is structured so procurement teams, operators, investors, and founders can understand the evidence, compare options, and act without needing a separate data-cleaning project.

PDF-style narrative + structured price tables + source notes

Executive brief

A concise narrative of what the market is doing, where the client sits, and what decision the data supports.

Source-backed price table

Comparable prices by channel, geography, product variant, seller type, and relevant commercial terms.

Competitive positioning

Price bands, premium/discount positioning, promotional behavior, and channel-by-channel implications.

Procurement intelligence

Supplier outreach findings including wholesale tiers, MOQ signals, margins, availability, and lead-time notes.

Recommendations

Clear actions for pricing, negotiation, market entry, assortment planning, or follow-on research.

Privacy & ethics

Designed for responsible commercial research.

Pricelens uses collected data solely for the commissioned client report and internal fulfillment related to that report. Research notes are handled as client work product, not as a recycled data product for unrelated customers.

Voice outreach is operated with compliance safeguards for applicable laws, call rules, and disclosure requirements. AI agents are used to request commercial pricing information from relevant suppliers, wholesalers, and distributors; they do not request sensitive personal data.

When evidence is incomplete or inconsistent, Pricelens identifies the limitation rather than filling the gap with invented figures. The standard is simple: if a price cannot be sourced, verified, or clearly labeled as analyst interpretation, it does not become a reported fact.

Need source-backed pricing intelligence?

Commission a Pricelens report and receive a fresh, verified view of the market built from live web evidence and direct trade outreach.

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